* Understand the importance of formally managing insider threats
* List the three components of risk
* State the ten insider risk ecosystem components
* Recognize the difference between threat and risk
* List the objectives of an insider threat program
* Identify insider threat program decision-makers
* Identify three common insider risk management challenges
* Learn how to implement the program development process
* Learn the five insider threat buyer roles and how they impact your sales messaging.
* Learn the eleven different buyer personas and how to tailor your messaging to each for
* Learn the challenges that each role and persona face and how best to communicate your
* Explore the different goals and objectives of each persona to fully understand their
perspective and needs pertaining to an insider threat solution.
* Integrated Messaging Model™. Learn ITMG’s proprietary and proven method for aligning
sales and marketing messaging with buying cycle phases and personas.
* Map to IMM™. Learn how to tailor your sales messaging and marketing campaigns for each
persona, role, and buying cycle phases.
Insider Threat Management Group, LLC.
Insider Threat Training
* Define “insider threat”
* Define the three factors that comprise “threat”
* Recognize the differences between internal and external threats
* List the six types of insider threat personas
* Recall the types and prevalence of insider threat events
* Recall how insider threats cause damage by citing real-world examples
* Identify the five insider threat impact categories
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